SPA SERVICE CARD

CLIENT: Chrysalis Spa (Abilene, TX), a local spa that specializes in gentle, more natural skin care

TARGET AUDIENCE: Women ages 30-55 who are selective about their skincare.

TONE: Informative, luxurious, soothing

OBJECTIVE: To create an informative yet concise service card to promote the relaunch of a local spa.

MY APPROACH: My first goal was to create clear distinctions between each service, many of which were similar but had subtle differences. My second goal was to present the many services available in a clear and organized format to help customers make informed decisions based on their needs.