MY PROCESS

I get it—maybe you've been burned by promises from marketers before and are hesitant to invest again.

(Real talk: Guarantees are impossible in the ever-changing world of marketing.)

The best approach?

A strategic plan that gives deeper insights into your audience's needs, driving engagement and sales.

As your strategic partner, I will:

  • Zero in on your biggest business challenges

  • Research your target audience and market landscape

  • Craft messaging in your brand voice that resonates with your audience

  • Apply proven strategies to test and refine each message

Jessica L., Abilene, Texas

“Leilani was an absolute pleasure to work with from start to finish. She communicated with me at every step and helped me put my disjointed thoughts into beautiful words that I can use to represent and grow my business.”

Are we a fit?

Need strategic content, but want to test the waters first? Or are you ready to move the needle in a major way?

Either way, I’ve got you covered with mini and pro packages to get you closer to your business goals.

Mini Packages

3-EMAIL Welcome Series

This one’s for you if:

  • You know how important it is to stay connected with your audience through email, but finding the time to figure out a system feels impossible.

  • You need someone to provide the right words (in your voice) and a clear timeline to help you move forward with ease.

  • Email allows you to connect with your audience directly instead of being at the mercy of algorithms.

    A welcome email is essential for engaging new subscribers. It informs them about what to expect and guides them to explore your offerings and connect with your brand.

    Need a stat? Email marketing delivers an average ROI of $42 for every $1 spent, making it one of the most cost-effective marketing channels. (Hubspot)

    1. 30-minute consultation to discuss your target market & goals

    2. 3-part welcome sequence that includes:

      1. Welcome + Exclusive offer: Introduces your brand and thanks the subscriber for joining.

      2. Explore Our Offerings: Highlights your key products or services

      3. Stay Connected: Encourages community engagement and social media follows

    3. 2 rounds of revisions to ensure your content perfectly aligns with your brand and goals

    4. PDF file for immediate use

  • $625

  • 5 business days

SOCIAL MEDIA Content Calendar

This one’s for you if:

  • You don’t have the time for social media content creation or strategy, but you know your small business needs the exposure and reach.

  • Regular social media posting increases your visibility and engagement. Consistent content keeps your brand top-of-mind, boosts conversions, and shows your brand is active and relevant.

    Need a stat? Brands that post frequently can see a 77% higher conversion rate than those who post infrequently, due to greater audience trust and engagement. (Social Media Examiner)

    1. 30-minute consultation to discuss your target market & goals

    2. Schedule and create copy for 24 social media posts (6 per week) focused on generating conversions and retaining customer interest.

    3. 1 round of revisions to ensure your content perfectly aligns with your brand and goals

    4. PDF file for immediate use

  • $750

  • 14 business days

WEBSITE AUDIT

This one’s for you if:

  • Your website is not turning sales, but you’re not sure why.

  • A website audit enhance clarity, engagement, and conversions by optimizing messaging, tone, and calls-to-action.

    Need a stat? 75% of search engine users never scroll past the 1 page of results. SEO is the largest driver of traffic, beating social media by 300%.

    1. 30-minute consultation to discuss your brand voice, tone & style

    2. Website Content Analysis to identify strengths and areas for improvement to enhance your site’s effectiveness

    3. General SEO Overview to improve your search engine ranking and visibility

    4. User Experience Review to enhance user satisfaction and engagement on your site

    5. Final Audit Report in a PDF to gain a comprehensive view of your website’s performance and areas for enhancement

    6. 30-minute post-review call to discuss findings and next steps to implement improvements

  • $950

  • 3 business days

Comprehensive Packages

5-EMAIL Welcome Series

This one’s for you if:

  • You know how important it is to stay connected with your audience through email, but finding the time to figure out a system feels impossible.

  • You need someone to provide the right words (in your voice) and a clear timeline to help you move forward with ease.

  • Email allows you to connect with your audience directly instead of being at the mercy of algorithms.

    A welcome email is essential for engaging new subscribers. It informs them about what to expect and guides them to explore your offerings and connect with your brand.

    Need a stat? Email marketing delivers an average ROI of $42 for every $1 spent, making it one of the most cost-effective marketing channels. (Hubspot)

    1. 30-minute consultation to discuss your target market & goals

    2. 5-part welcome sequence that includes:

      1. Welcome + Exclusive offer: Introduces your brand and thanks the subscriber for joining.

      2. Your Story: Shares your brand story and values.

      3. Explore Our Offerings: Highlights your key products or services

      4. Tips and Resources: Provides valuable content related to your offerings.

      5. Stay Connected:Encourages community engagement and social media follows

    3. 2 rounds of revisions to ensure your content perfectly aligns with your brand and goals.

    4. A PDF file for your immediate use

  • $1025

  • 7 business days

Launch Bundle

This one’s for you if:

  • You're launching a new product, service, or idea and need a strategy to maximize its impact.

  • A solid launch strategy gives you a strong start to introducing your new product/idea.

    With a dedicated landing page, you can connect with your target audience, share tailored information, and encourage sign-ups for updates or special offers.

    An email sequence keeps potential customers engaged by gradually revealing details, building excitement, and prompting action.

    This focused approach boosts your chances of converting visitors into customers, provides valuable audience insights, and establishes your brand as a trusted authority.

    Need a stat? The average open rate for a well-crafted email campaigns is around 22.15% (Hubspot)

    1. A 30-minute consultation to align on your product/idea and goals.

    2. 1 Lead Magnet of up to 1500 words to attract and engage your audience

    3. 1 Landing page with engaging copy designed to convert visitors into customers

    4. Comprehensive follow-up email sequence, including:
      -Welcome email
      -Value-driven email
      -Conversion-focused email

    5. 2 rounds of revisions to ensure your content perfectly aligns with your brand and goals

  • $4899

  • 14 business days

SEO Kickstart Bundle

This one’s for you if:

  • You need a cache of quality, long-form content pieces to build your SEO.

  • Relevant long-form content on your website boosts SEO, keeps your audience engaged, and establishes your brand as an authority in your industry.

    Need a stat? Companies that publish 16+ blog posts per month see 3.5xs more traffic to their site. 81% of businesses say blogs are an essential part of their business. (Source: Zipdo)

    1. 30-min consultation to discuss your content goals and ideas.

    2. Extensive content audit to identify strengths and weaknesses to enhance overall content quality and effectiveness.

    3. Target audience research to tailor your content to better engage and resonate with your ideal customers.

    4. 12 long-form blog posts (1000 words) to provide in-depth, valuable info to engage your audience and enhance SEO.

    5. 1 round of revisions to to ensure your content perfectly aligns with your brand and goals.

    6. PDF file for immediate use

  • $2300

  • 30 business days

  • 2 social media posts per blog post to amplify your blog content and boost social media engagement (+1800)

CONTENT BUILDER

This one’s for you if:

  • You need a few months of regular, quality long-form content as part of your ongoing SEO strategy.

  • Consistently adding 1-2 pieces of long-form content per month can help maintain momentum and improve search engine rankings.

    Need a stat? Companies that publish 16+ blog posts per month see 3.5xs more traffic to their site. 81% of businesses say blogs are an essential part of their business. (Zipdo)

    1. 30-min consultation to discuss your content goals and ideas

    2. Content audit to identify strengths and areas for improvement to enhance overall content quality

    3. CTA optimization to increase conversions

    4. 6 blog posts (500 words each) to regularly engage your audience with fresh, informative content.

    5. 1 round of revisions to ensure your content perfectly aligns with your brand and goals.

    6. PDF file for immediate use.

  • $1025

  • 10 business days

  • 2 social media posts per blog post to amplify your blog content and boost social media engagement ($900)

“Marketing without content is like a book without words…the right content strategy can draw attention…help brands connect with prospects on a relatable human level; and even lead to revenue.”

— Hubspot

Got something specific in mind?

I'll craft a personalized solution to meet your exact needs.

FAQs

Why Hire a Copywriter?

Your message matters. Whether it's about sharing your story, showcasing your products or services, or engaging your audience, effective copy can make all the difference. Don't miss out on potential business opportunities due to ineffective content.

What Will We Discuss in the Free 30-minute Consultation?

We will briefly go over your business, your struggles and your goals.

How Do We Get Started?

To kickstart the process, I'll need as much of the following as possible:

  • Your business goals

  • Your brand's unique voice

  • A list of your products or services

  • Your content strategy, including blogs or social media

  • Any SEO data and Google rankings you have

What is the Payment Process?

I require a 50% deposit upfront before beginning your project. The full payment is due before I deliver the first draft.

What is Your Lead Time?

I typically request a minimum of 2 weeks' notice for projects. While I aim to complete a first draft within 10 days, the timeline may vary based on my current workload.

What if I Need to Make Major Changes or Cancellations?

If your project takes a significant shift, it will be considered a new project and billed accordingly. If you need to cancel after making a deposit, you won't be required to make further payments unless I've already completed the first draft.

Greetings from the bottom of the page!

It’s pretty chill down here so join me in taking a deep breath and imagining you’re strolling the dunes of White Sands, NM.

(My happy place)