Social media posts for local vegetable subscription service

CLIENT: Abilene Fresh, a local non-profit organization offering subscriptions for locally-grown vegetables

TARGET AUDIENCE: Followers ages 30-65 who enjoy cooking and value local, fresh produce

TONE: Inspirational, engaging, informative

OBJECTIVE: Create a series of social media posts that inspire subscribers to fully utilize their vegetables through creative recipes that minimize food waste and encourage repeat purchases.

MY APPROACH: The main objective of this project is to inspire our audience to fully utilize the vegetables they purchase from Abilene Fresh, encouraging them to try new recipes and discover the versatility of fresh produce. By showcasing a variety of creative and practical ways to use every part of their vegetables, we aim to minimize food waste and keep our subscribers coming back for more. The response to this series was positive, with many subscribers trying the recipes.