Landing Page for Wellness Company (SPEC)

CLIENT: Live Conscious, a provider of wellness supplements specializing in collagen

TARGET AUDIENCE: Adults of various ages, especially those looking for natural solutions to support their beauty and vitality.

TONE: Promotional, Excited, Empowering

OBJECTIVE: To increase website traffic and drive purchases of the collagen product.

MY APPROACH: I chose this specific collagen product since I've been using it since 2020. In the title, I emphasized the reasons I chose collagen and made sure to mention the grade of bovine used, which is crucial, along with third-party testing. I highlighted the phrase "with every scoop" to demonstrate how easy it is to incorporate collagen into your daily routine and how accessible the process is.

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