Social media post for Cal’s Hometown Revival

CLIENT: Cal’s Hometown Revival (new television series on Destination America)

TARGET AUDIENCE: Followers of Cal's Hometown Revival Facebook and Instagram pages who are most likely to engage by tagging friends, sharing post, and buying merchandise. The show appeals to people 30+ who enjoy feel-good content focused on personal connections and everyday beauty.

TONE: Enthusiastic, excited, warm, urgent

OBJECTIVE: Generate excitement and anticipation for the premiere of Cal’s Hometown Revival, encourage social media engagement (through shares, comments, and tags), and drive viewership and merchandise sales.

MY APPROACH: I focused on the viewer, highlighting how the show would benefit them as a comforting escape. I clearly outlined the premiere details and provided actionable steps—like sharing, tagging, and supporting through word of mouth and merchandise. My goal was to create urgency and excitement, making the audience feel part of something special. (And for a dash of fun, I designed a checklist graphic showing how followers could turn their watch night into a special event.)

RESULTS: This post generated 5 times more shares than my client’s average post over a 6-week period, significantly boosting engagement.